They are not official YouTube figures and are not approved by Google. Revenue projections, Creator Business Value and scores are our own calculations. We never see a channel's private analytics or AdSense data unless its owner connects the channel to KREATA.
Behind every estimate is original revenue research: our niche and market benchmarks come from dedicated research into how YouTube niches and countries actually pay, not guesswork. And creators help sharpen them: participating creators choose to share their real RPM, and when it matches what their own connected YouTube account shows, they receive KREATA credits as a thank-you, helping us check and refine our benchmarks.
Inside KREATA, the Revenue & Monetization tab of a channel you connect shows our estimation next to YouTube's own estimate, so you can compare both before you take a decision.
KREATA is not affiliated with, endorsed by, or sponsored by YouTube or Google. YouTube and Google are trademarks of Google LLC.
Estimates only. Not guaranteed earnings, an offer, an appraisal, or financial advice.
